Introducing Central Sales Lighting Alliance

IA, NE -

Herb Beard, Rob Beaman and Nick Beard are pleased to announce the formation of Central Sales Lighting Alliance, or CSLA, effective January 1st, 2022.

"At a time when the industry is increasingly seeing agency acquisitions and mergers, which often result in the homogenization of staff and services, we want to bring the strengths of our two organizations together while retaining the unique character of each" states CSLA Iowa Principal, Rob Beaman.

"While our markets unquestionably have differences, we found the core values and go-to-market strategies of our respective teams to be remarkably similar" states CSLA Nebraska Principal, Nick Beard.

Starting January 1st, 2022 Central Sales Lighting Alliance will work to provide the same class-leading services and products under the new banner of CSLA.